01
Case Study
Sales Transformation for a Global IT Services Company
Challenge
Rapid growth created inconsistent sales processes, poor pipeline visibility and unreliable forecasting.
Actions
- Implemented CRM platform
- Redesigned sales process
- Built sales operating model
- Introduced pipeline governance
- Developed value proposition
- Created sales enablement framework
- Coached sales leadership
Results
+38%
Pipeline conversion rate
+27%
Annual revenue growth
-35%
Sales cycle duration
52 → 89%
Forecast accuracy